Fantasy sport now involves over 41 million Americans (Fantasy Sport Trade Association, 2014). Past research has identified reasons why adults are motivated to participate; yet little research has focused upon why younger participants—a key demographic for the growth of the industry—are participating. Utilizing 1,360 online questionnaires pertaining to player’s demographics, habits, consumption, and motivations, comparisons were made between the 12-19 year-old demographic and other older age groups. Teen motivations for participation varied considerably from other age demographics, as this...Read more
