December, 2014 Issue: 4Volume: 23 Articles in this issue: Sponsorship of Non-Profit Sporting Events: The Case of the Well-Being FestivalRunner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll MarathonRiddell vs. United States Casts Legal Light on Tariff EngineeringHow Event Significance, Team Quality, and School Proximity Affect Secondary Market Behavior at March MadnessAs Time Goes By: Deciphering the Fantasy Sport Playing TeenagerRoom for Growth in Professional Sport: An Examination of the Factors Affecting African-American Attendance
