Ticket sales are the lifeblood of nearly every sport organization. Not only do ticket sales generate revenue, outbound sales programs charged with selling tickets aid sport organizations in the development of customer relationships and distribution of marketing materials and messages. Despite the importance of sales in sport, minimal scholarly research has been conducted within sport management literature to determine the effect of sales training on sales performance, as well as perceptions of sales training effectiveness by employees. The current study addresses this gap. Data collected...Read more
