Undoubtedly, bad calls during sport matches have been known to disrupt the spectators’ viewing experiences. However, do the bad calls always damage the enjoyment of the game? Drawing on the excitation transfer theory and the attributional model, we attempted to examine the impacts of unavoidable negative situations on fans’ experiences. To achieve the research objective, we experimented (n = 145) with a 2 (Bad calls: with vs. without) x 2 (Game result: win vs. loss) between-subjects designs by using actual NCAA Division 1 men’s basketball videos as experimental stimuli. The results showed...Read more
