As sport facilities place greater emphasis on their concession offerings, the outcome of these improvements is of interest. With previous research examining concessions as part of service quality, the current study explored the possible motivating ability of concessions in the minor league baseball (MiLB) context. Utilizing factors from the Motivation Scale for Sport Consumption (MSSC) and Scale of Event Quality in Spectator Sports (SEQSS), an online survey assessed fans’ motivations to attend MiLB games. Results indicated neither food nor beer motivated spectators to attend sporting...Read more
