A mail survey was conducted with season ticket holders (N=507) of a new Major League Baseball franchise to ascertain whether consumers felt a psychological connection with the team prior to any direct experience with the team. Three items scale were used to ascertain respondents?level of psychological connection to the team (a=.74). Reasons for purchasing season tickets were compared among the groupings. Significant differences were found among the groups of respondents relative to the number and strength of the factors influencing the purchase of season tickets. No significant differences...Read more
