The emphasis on licensing as a source of revenue for sport organizations, coupled with the creativity of sport marketers and their fans, serves to highlight the importance of securing trademark protection for unique slogans and nicknames that emerge in connection with a particular sport organization. Perhaps one of the most well-known of these team-related fan groups is the Cleveland Browns’ “Dawg Pound,” a phrase used since the early 1980s to describe the enthusiastic Browns fans who dressed up (and woofed) like dogs. Members of the “Dawg Pound” sat together in the bleachers of the old...Read more
