Following Super Bowl XXXVIII, which was held in Houston in 2004, criticism and controversy arose concerning the selection of talent as well as the execution of the event’s halftime show. Given the increasing emphasis and investment on the entertainment aspect of sporting events, this study set out to explore Super Bowl viewers?perceptions on a number of ancillary entertainment elements of the event, as well as those elements?relative importance to viewers?enjoyment of the broadcast. A computer-based survey was developed and administered to two different groups: a purchased list of Super...Read more
