FiT Publishing

Previous research suggests that fantasy sport users are avid sport fans and therefore consume more content from media. With a rapidly changing media environment and consumers’ viewing habits, this study sought to investigate the role of playing fantasy sport on sport media consumption across both traditional and new media platforms as well as the type of social media usage before, during, and after the sporting event. Data from a national consumer panel representative of the US adult population (N = 615) showed that fantasy sport consumption enhances the level of media consumption across...Read more

Previous research suggests that fantasy sport users are avid sport fans and therefore consume more content from media. With a rapidly changing media environment and consumers’ viewing habits, this study sought to investigate the role of playing fantasy sport on sport media consumption across both traditional and new media platforms as well as the type of social media usage before, during, and after the sporting event. Data from a national consumer panel representative of the US adult population (N = 615) showed that fantasy sport consumption enhances the level of media consumption across...Read more

Along with the growth of fantasy sport has come a slew of research on how participation in the activity affects traditional fan behavior. The current study extends this line of literature by investigating how participation in fantasy sport impacts fans’ perceptions of players. Specifically, through an application of cognitive miser theory, we argue that fantasy sport participants, as well as highly identified fans, are susceptible to a fantasy judgment bias, wherein players are assessed more from the perspective of their fantasy sport performance than actual on-field performance. Using...Read more

Along with the growth of fantasy sport has come a slew of research on how participation in the activity affects traditional fan behavior. The current study extends this line of literature by investigating how participation in fantasy sport impacts fans’ perceptions of players. Specifically, through an application of cognitive miser theory, we argue that fantasy sport participants, as well as highly identified fans, are susceptible to a fantasy judgment bias, wherein players are assessed more from the perspective of their fantasy sport performance than actual on-field performance. Using...Read more

Sport fandom is one of the preeminent leisure activities in our society, and contemporary sport consumption has evolved to a point wherein it includes several activities such as event attendance, television viewership, and publication subscriptions, both online and in print. Among these means of sport fan consumption is fantasy sport participation. While the activity has grown immensely within the past few decades, relatively little is known about who participates and what impact participation has on the consumption of sport products and services. Thus, the aim of this study was to...Read more