The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics,...
The sport business industry is vast and diverse. Today’s students are tomorrow’s professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, ...
