Dorene Ciletti is an assistant professor in the marketing and sports marketing division in the Palumbo • Donahue School of Business at Duquesne University. Her research and teaching interests include sport marketing, marketing fundamentals, and sales. She is particularly interested in sustainability and its integration in sport and in marketing. Her work has covered a range of subjects including the Pittsburgh Steelers, league sustainability communication, the secondary ticket market, communication in selling, and marketing strategies for career development. Ciletti, who earned a PhD and MBA, coordinates student sales competitions for Duquesne, and serves as faculty sponsor for the Pi Sigma Epsilon professional sales and marketing fraternity on campus.
Ciletti’s work has appeared in various sports and marketing journals, such as the International Journal of Sport Communication, Journal of Applied Marketing Theory, and the Journal for the Study of Sports and Athletes in Education, and her textbook, Marketing Yourself, was a first for the high school market, combining marketing theory and practice with business market knowledge and career development.
She has worked in various capacities, including marketing communications, sales, and research within the financial services, healthcare, and education sectors. In addition to receiving top sales awards, she has implemented corporate marketing strategies, developing and coordinating events, press releases, and design of marketing collateral; served as editor and contributing writer for internal and external corporate newsletters; and developed and conducted sales and marketing training programs.
Actively involved in the community, Ciletti has served for nearly a decade as a Challenger Baseball team coordinator, and she is a board member or advisor for numerous organizations that support inclusion, autism awareness, sustainability, and community development.