Sport Management

First Edition | PaperbackeBook

Print and eBooks now available!

The esports industry has experienced rapid expansion across management, marketing, and overall operations of esports events, as well as distribution of programming and gaming. College programs are adding courses, minors, and major programs of study to...

Dina Gentile, EdD, is a professor of Sport Management and Esports Management at Endicott College, teaching at both undergraduate and graduate levels. Dr. Gentile presents her work on Esports Management, Athletic Administration, and Sport Management nationally and internationally. Being on the forefront of an emerging field of study, Dr. Gentile launched both an Esports Management minor and major at Endicott College. She previously published Teaching Sport Management: A Practical Guide and Athletic Administration for College, High School, Youth, and Club Sport.

Fifth Edition | PaperbackeBook

As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with...

Third Edition | PaperbackeBook

The new edition of FiT’s popular Sport Management Library title is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. The updates to the third edition include an expanded discussion of naming...

Craig Esherick is an associate professor of sport management at George Mason University in Fairfax, VA. He is the associate director of the Center for Sport Management at Mason and he also works with the U.S. Department of State and their Sports United section on grants that use sport for diplomacy and community building. Esherick is the Mid Atlantic Sports Network's (MASN) prime color commentator for college basketball. In the summer of 2014, he started a three year term as an editor for the Journal of Issues in Intercollegiate Athletics (JIIA). Esherick's life...

Third Edition | Paperback

Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format.  Fifteen chapters...


Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.



In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.


Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.


Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities.