Douglas Michele Turco is Professor of Kinesiology and Recreation at Illinois State University. His primary research interests are in the areas of sport and tourism marketing, event economic impact assessment, and market research. He has made numerous national and international presentations, and is the author or co-author of articles that appear in Sport Marketing Quarterly, Journal of Tourism Studies, Journal of Travel Research, and Current Issues in Tourism. He co-authored the book, Sport and Event Marketing, as well as several other books, book chapters, and conference proceedings. He earned his academic degrees from the University of Wisconsin-LaCrosse and the University of New Mexico.