Second Edition | PaperbackeBook

In the multi-billion dollar sport industry that captures the interest of a global audience, opportunities abound on the front lines and behind the scenes for those who have the education, skill, and drive to succeed. Often the biggest hurdles for those who want to work in the sport industry is...

Craig Esherick is an associate professor of sport management at George Mason University in Fairfax, VA. He is the associate director of the Center for Sport Management at Mason and he also works with the U.S. Department of State and their Sports United section on grants that use sport for diplomacy and community building. Esherick is the Mid Atlantic Sports Network's (MASN) prime color commentator for college basketball. In the summer of 2014, he started a three year term as an editor for the Journal of Issues in Intercollegiate Athletics (JIIA). Esherick's life...

Third Edition | PaperbackeBook

Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format.  Fifteen chapters...


Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.

Dr. John Dollar is an associate professor in the sport administration graduate program and department head for Health and Human Performance at Northwestern State University in Natchitoches, Louisiana, his master’s alma mater.

Susan B. Foster, Ph.D. is currently a Professor of Sport Business in the Department of Sport Business, International Hospitality, and Tourism Management in the Donald R. Tapia School of Business at Saint Leo University in Saint Leo, FL.

Simon Chadwick is a professor and chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of the Centre for the International Business of Sport (CIBS). Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing, and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behavior, the Olympic Games, the Indian Premier League, and Grand Slam tennis...

Dorene Ciletti is an assistant professor in the marketing and sports marketing division in the Palumbo • Donahue School of Business at Duquesne University. Her research and teaching interests include sport marketing, marketing fundamentals, and sales. She is particularly interested in sustainability and its integration in sport and in marketing. Her work has covered a range of subjects including the Pittsburgh Steelers, league sustainability communication, the secondary ticket market, communication in selling, and marketing strategies for career development. Ciletti, who earned a PhD and MBA, coordinates student sales competitions for Duquesne, and serves as faculty sponsor for the Pi Sigma Epsilon professional sales and marketing fraternity on campus.

Kamilla Swart serves as an Account Director for Octagon South Africa. In August 2000, she was appointed to manage the recently formed Durban Events Corporation. While enrolled in the doctoral program of Curriculum and Instruction at Illinois State University (ISU), she served as a Research Associate for the Bureau of Tourism and Recreation Research (BTRR) from 1998-1999. During December 1999 she fulfilled the coursework requirements of the doctoral program, and returned to her hometown, Cape Town, to complete her dissertation.

Dr. Roger Riley is an Associate Professor in the Department of Physical Education and Recreation at Winona State University in Minnesota.