Sport Marketing

Brianna (Bri) Newland is an Associate Professor and Academic Director for Undergraduate Programs in the Tisch Institute for Global Sport at New York University. Newland's research interest explores active sport event tourism, with a specific focus on leveraging opportunities for the event and destination. She also conducts research in the area of sport development, examining the effects of sport delivery on sport participation across the lifespan.


Fifth Edition | PaperbackeBook

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport...


Second Edition | PaperbackeBook

New edition coming soon!

Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary...


PaperbackeBook

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.

Given...


Fourth Edition | Paperback

The Fifth Edition of this title is now available!

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the fourth...

Dr. Clement joined the West Virginia University Sport and Exercise Psychology and Athletic Training programs as an Assistant Professor in 2008. He teaches undergraduate sport and exercise psychology courses and graduate athletic training courses. Dr. Clement is currently a Certified Athletic Trainer, a National Certified Counselor as well as an Association for Applied Sport Psychology Certified Consultant. Dr. Clement’s research interests span both Sport and Exercise Psychology and Athletic Training. More specifically he is interested in professional issues in sport psychology and athletic...

Professional experience includes non-profit fundraising and event planning as well as marketing, public relations and communications experience within private industry. Currently, Cameon serves as program coordinator with WVU College of Physical Activity & Sport Sciences, and oversees alumni relations program initiatives and public relations-related strategic goals and objectives. Daily responsibilities include alumni relations, development, publications, presentations, event planning and serving as media liaison. She has extensive familiarity in higher education.

Brenda G. Pitts is an internationally renowned name in sport business management, particularly in sport marketing and in sport management program development. She is currently professor of sport management, director of the Dr. R. Cooter Sport Business Research Center, and program director at Georgia State University in Atlanta. Dr. Pitts has also served as a consultant in sport marketing for various sport businesses, including the Georgia Dome in Atlanta (with clients such as the Professional Bull Riders, Inc., SuperCross, and the Atlanta Falcons), Tallahassee Soccer Association, and the NCAA.

Dr. David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters on sport management and marketing.

Brenda G. Pitts, Professor Emeritus, is well known nationally and globally in sport business marketing and sport business management. Dr. Pitts was a professor at the University of Louisville, Florida State University, and Georgia State University. As an award-winning professor, she is among the first Research Fellows of both the North American Society for Sport Management and the Sport Marketing Association, and is the honored recipient of numerous awards, including the 2020 COSMA Hall of Fame Master Professor Award, 2012 and 2016 Diversity Award, the prestigious Dr. Earle F. Zeigler...