Brianna (Bri) Newland is the Associate Dean of the College of Business at the University of Colorado, Colorado Springs. Newland's research interest explores active sport event tourism, with a specific focus on leveraging opportunities for the event and destination. She also conducts research in the area of sport development, examining the effects of sport delivery on sport participation across the lifespan. Newland has published her research in Sport Management Review, Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport & Tourism, Journal of Vacation Marketing, and Event Management among others. She has worked in conjunction with industry partners such as FOX Sports, Vacation Races, Monumental Marathon, Triathlon Australia, USA Triathlon, among others. Her research and consultancy work has offered marketing, management, and leveraging solutions to sport events and organizations, NGBs, and other government agencies, helping improve and enhance business outcomes.