Kurt C. Mayer
Alan L. Morse
and Timothy DeSchriver

As financial and sustainability pressures placed upon collegiate athletic programs grow, it is important to understand all revenue generation areas, which include luxury suites. However, while suite finances are readily available on American professional sports, the opposite appears true for collegiate sports. As the first empirical investigation on the pricing of college suites, this study aimed to contribute to the limited literature on luxury suites and help better understand the luxury suite market. Multiple regression analyses were used to develop two significant models that estimated...Read more

Greg Greenhalgh
Brendan Dwyer
and Carrie LeCrom

This manuscript challenges the contemporary methods of measuring sport team brand personality (BP). The study of BP exploded after Aaker’s development of the brand personality scale in 1997. In 2010 Heere suggested a deviation from Aaker’s (1997) scale where she designed one instrument to measure the BP of all products or services. Conversely, Heere’s (2010) two-step method has the administrators of organizations under investigation provide the BP adjectives they feel best describe their organization, then have fans of that team assess how well the fans perceive each of the adjectives...Read more