FiT Publishing

The Internet has developed faster than any other form of electronic technology or communication. As a result, businesses strive to improve their Internet presence and evaluate their website communication. The majority of Internet marketing research has focused on the content analysis using traditional marketing mix elements: product, price, promotion, and place. The present study advocates a more consumer-oriented approach to Internet marketing that allows sport organizations to coordinate venue-based consumer experience with virtual content provided on Internet websites to capitalize on...Read more

The youth market is a highly coveted consumer segment that is difficult to both reach and influence. The current youth market has been called the Echo Boom Generation, but it is most commonly known as Generation Y. This generation of Americans consists of individuals born between 1982 and 2003 (Howe & Strauss, 2000). Generation Y makes up almost 25% of the United States population, while Generation Y’s predecessor, Generation X, makes up only 16% of the population. Individuals born between 1946 and 1964 comprise the Baby Boom Generation, which currently makes up a larger percentage (28...Read more

The youth market is a highly coveted consumer segment that is difficult to both reach and influence. The current youth market has been called the Echo Boom Generation, but it is most commonly known as Generation Y. This generation of Americans consists of individuals born between 1982 and 2003 (Howe & Strauss, 2000). Generation Y makes up almost 25% of the United States population, while Generation Y’s predecessor, Generation X, makes up only 16% of the population. Individuals born between 1946 and 1964 comprise the Baby Boom Generation, which currently makes up a larger percentage (28...Read more