Stephen Shapiro

I am honored to serve as editor for Sport Marketing Quarterly (SMQ). I would like to acknowledge the outstanding work of outgoing editor Daniel Funk, who over the past three years has made significant progress moving SMQ forward as a high-quality journal in the field of sport marketing. Daniel’s commitment and leadership resulted in substantial growth during his tenure, and his work will have a long-lasting impact on the direction of SMQ. Additionally, I would like to thank Jeffrey James for serving as associate editor over the past three years. His...Read more

Cheri L. Bradish
R. Brian Crow

This paper sought to critically assess the current state of sport marketing perceptions regarding this journal through an analysis of its consumers.Read more

R. Brian Crow
Cheri L. Bradish

The purpose of this editorial is twofold: to address the present state of the Sport Marketing Quarterly and to present ways in which the current editorial staff is striving to meet the stated mission of the journal.Read more