FiT Publishing

The sport business industry is vast and diverse. Today’s students are tomorrow’s professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, Fundamentals of Sport Business Marketing 5th Edition covers the practical and theoretical framework necessary for students to understand, and professionals to market any sport-related business in a global economy.

Coaches are continually searching for ways to gain the edge over their opponents. They work tirelessly to get their athletes in top physical condition, to develop their physical skills, and to implement successful routines and strategies for their teams. This physical training develops the athlete’s outer edge—the peak physical performance advantage over their opponents. But as most coaches realize, athletes also need an inner edge to perform successfully.

Coaches are continually searching for ways to gain the edge over their opponents. They work tirelessly to get their athletes in top physical condition, to develop their physical skills, and to implement successful routines and strategies for their teams. This physical training develops the athlete’s outer edge—the peak physical performance advantage over their opponents. But as most coaches realize, athletes also need an inner edge to perform successfully.

Group Dynamics in Sport, 5th edition, provides readers with the most current theories and practices of group dynamics in sport teams. In this updated edition, each chapter identifies and discusses key theoretical concepts of group dynamics and offers extensive and relevant examples that reinforce the principles covered. Topics include:

Ethics and morality are generally viewed as critical areas in contemporary sport and need not be limited to such topics as sportsmanship, the use of performance-enhancing drugs, violence and cheating. Those in sport management are responsible for addressing ethical and moral questions pertaining to professionalism, equity, legal and financial management, personnel concerns, governance and policies, league and franchise issues, and matters of social justice associated with all aspects of sport.

Ethics and morality are generally viewed as critical areas in contemporary sport and need not be limited to such topics as sportsmanship, the use of performance-enhancing drugs, violence and cheating. Those in sport management are responsible for addressing ethical and moral questions pertaining to professionalism, equity, legal and financial management, personnel concerns, governance and policies, league and franchise issues, and matters of social justice associated with all aspects of sport.

Intercollegiate sport has historically been a source of frustration for and discrimination against African American athletes, coaches, and athletic administrators, and yet is a place of courage and achievement for those who have been given the opportunity to play, coach, and administer college sports. However, for full opportunity and equality to be achieved for African Americans in college sports, a number of issues must still be resolved.

Written exclusively as a companion set for graduate and undergraduate students, the newly released Strategies for Being Mindful workbook, together with Being Mindful in Sport and Exercise Psychology (2017) presents and analyzes foundational mindfulness skills in real case studies and provides hands-on exercises that put these mindfulness concepts and techniques into practice.  

Intercollegiate sport has historically been a source of frustration for and discrimination against African American athletes, coaches, and athletic administrators, and yet is a place of courage and achievement for those who have been given the opportunity to play, coach, and administer college sports. However, for full opportunity and equality to be achieved for African Americans in college sports, a number of issues must still be resolved.