Athletic Coaching

Benoît is an associate professor of sport management, specializing in sport marketing at the University of Ottawa. His research on sponsorship, ambush marketing, and Olympic marketing has been published in a variety of international journals and co-authored in Olympic Marketing (Routledge). Benoît has extensive professional experience having held leadership positions with Diving Canada, Synchro Canada, Aquatic Federation of Canada, and as Assistant Chef de Mission for Canada’s team at the 2003 Pan American Games. He is a supervising professor at the International Olympic Academy (...

Rick is the award-winning David B. Falk Distinguished Professor of Sport Management in Syracuse University’s David B. Falk College of Sport and Human Dynamics. He served as the chief marketing officer for the U.S. Olympic Committee at the Beijing 2008 Summer Olympics, where he directed the USOC’s partnerships for IOC and USOC sponsorship activation at the world’s largest sporting event. Rick was the Commissioner of the Sydney-based National Basketball League (a two-continent league with teams in Australia, New Zealand, and Singapore). During the last 20 years, his scholarly research and...

Richard is a lawyer and CPA and is Counsel in the Canadian law firm, Stikeman Elliott LLP. He has been a member of the International Olympic Committee (IOC) since 1978 and for some twenty years was responsible for all television and marketing activities of the IOC. He is past president of the Canadian Olympic Committee and was a double Olympic finalist in swimming and a 1962 Commonwealth Games champion. Pound was the inaugural president of the World Anti-Doping Agency and is the current chairman of Olympic Broadcasting Services. He is Chancellor Emeritus of McGill University. He has...

Norm is chair of the world-ranked Department of Sports Administration in the College of Business at Ohio University. He also holds the Richard P. & Joan S. Fox Professor of Business at Ohio.
In 2013, he was recognized as one of the “Five to Watch” in sport business in Canada by The Globe and Mail. Previously a faculty member at the University of Ottawa, Syracuse University, LaurentianUniversity, and Ryerson University, Norm has also held visiting positions at Stanford University (two occasions) and the University of New South Wales in Australia. Norm is an active consultant and...

Norm is chair of the world-ranked Department of Sports Administration in the College of Business at Ohio University. He also holds the Richard P. & Joan S. Fox Professor of Business at Ohio.
In 2013, he was recognized as one of the “Five to Watch” in sport business in Canada by The Globe and Mail. Previously a faculty member at the University of Ottawa, Syracuse University, LaurentianUniversity, and Ryerson University, Norm has also held visiting positions at Stanford University (two occasions) and the University of New South Wales in Australia. Norm is an active consultant and...

Norm is the Richard P. & Joan S. Fox Professor and Chair of the world-ranked Department of Sports Administration in the College of Business at Ohio University.

 

In 2013, he was recognized as one of the “Five to Watch” in sport business in Canada by The Globe and Mail. Previously a faculty member at the University of Ottawa, Syracuse University, Laurentian University, and Ryerson University, Norm has also held visiting positions at Stanford University (two occasions) and the University of New South Wales in Australia. Norm is an active consultant and expert legal witness...

Christopher Yandle spent more than 10 years in college athletics, most recently as the assistant AD for communications at Miami and Georgia Tech. During his career, he assisted in the highly successful Robert Griffin III Heisman Trophy campaign in 2011, and he was recognized as the 2014 CoSIDA Rising Star by his peers. He now runs his own social media and public relations strategy consulting firm. A native of Houma, Louisiana, he attended the University of Southern Mississippi for two years before transferring to the University of Louisiana at Layfayette, where he graduated in 2004 with a...

Jimmy Sanderson, PhD, earned a BA, MA, and PhD from Arizona State University in communication studies. He is currently a visiting assistant professor in the School of Social and Behavioral Sciences at Arizona State University. Prior to entering the academy he worked in human resource management for 11 years. He maintains an active research agenda focused on the intersection of social media and sport, and he also conducts research related to health and safety issues in sport. He has been cited in media outlets such as USA Today, Chronicle of Higher Education, and ESPN.com...


Paperback

Not only was John Wooden a great basketball coach, he was a master teacher. In fact, he was a great coach because he was a master teacher. What Wooden has learned from others in the classroom and perfected on the practice court are fundamental principles of effective teaching, which are conveyed in You Haven’t Taught Until They Have Learned: John Wooden’s Teaching Principles and Practices. Co-author Swen Nater, one of Wooden’s former players at UCLA, provides insightful first-hand accounts on the many life lessons he learned from Wooden that he has applied to his life since becoming a teacher himself. Wooden’s principles conveyed by Nater and co-author Ronald Gallimore in this book can be studied and applied by teachers, coaches, parents, and anyone else who is responsible for, works with, or supervises others.


Paperback

Living in the Sweet Spot: Preparing for Performance in Sport and Life inspires readers to prepare for life’s big performances. The author integrates principles of positive psychology and sport psychology, relating techniques for strengthening the reader experience of daily fulfillment and concurrently get the most out of themselves when the big moments take place. The issues performers face when under pressure come to life through examples of top athletes, musicians, and from the author's experiences as an Olympian and America's Cup sailor. Every chapter contains practical, effective, reflective exercises that help readers rise to the challenge of performing their best when it counts.

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