First Edition Spanish | eBook

eBook Options:  RedShelf  ...

Fifth Edition | PrinteBook

eBook Options:  RedShelf...

Third Edition | Paperback

Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format.  Fifteen chapters...


In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

James T. Reese, EdD, is currently an associate professor in the sport management program at Drexel University in Philadelphia, Pennsylvania. Prior to his arrival at Drexel, he was an associate professor and graduate director in the Department of Sport Management at Liberty University in Lynchburg, Virginia. Before that, he served as an associate professor at SUNY Cortland in the Sport Management Department, and as graduate coordinator from 2006 until 2010.

R. Brian Crow is an associate professor in the Department of Sport Management at Slippery Rock University, where he teaches courses related to sport marketing, sport finance, selling in sport, and current issues in sport.

Andy Gillentine served as the associate dean and director of the sport administration programs at the University of Miami (2002–2008) and at Mississippi State University (1995–2002).