*Please note that FiT eBooks cannot be downloaded.
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing...
In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.
This fully revised and expanded second edition is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. Written by a team of recognized scholars in the sport management field, Sport Facility Management: Organizing Events and Mitigating Risks, 2nd Edition provides readers with both the theoretical foundations and practical applications for understanding the sporting event industry.
Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities.
Sport, like other phenomena we find in social life, is subject to the inequalities of race, gender, economics, and politics. Each of the chapters in this book rejects the purity and neutrality of sport; as such they add to our understanding of sport and the organizations that deliver it. . . . If we use the ideas of critical theory and expand the geographic scope of our research, we will be able to improve an expanding and rapidly growing area of study. —From the Foreword by Trevor Slack
In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession.
The 4th edition of Law in Sport: Concepts and Cases uses up-to-date and specific case examples to illustrate laws that apply to sport-related conflict. Throughout this reader-friendly text, students will become familiar with the basics of tort, constitutional, and business law. The new edition includes updated chapters, as well as an entirely new section devoted to risk and disaster management, which covers terrorism, storms, and other unforeseen events. The book also presents detailed analyses of Title IX and NCAA contemporary litigation, and a thorough exploration of gender equity. Law in Sport is a must-read for students interested in pursuing a career in sport management.