Sport Management


Paperback

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. The Handbook of Sport Marketing Research revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.


Paperback

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.


Fourth Edition | Paperback

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the fourth edition of this text once again raises that standard. Based on the most up-to-date research and developments that have taken place in sport marketing, sport...


Third Edition | Paperback

The new edition of Financing Sport further solidifies its standing as the most authoritative text on sport finance. Authors Dennis R. Howard and John L. Crompton have completely reorganized and revised this popular textbook in FiT's Sport Management Library.

Dr. John Dollar is an associate professor in the sport administration graduate program and department head for Health and Human Performance at Northwestern State University in Natchitoches, Louisiana, his master’s alma mater.

Susan B. Foster, Ph.D. is currently a Professor of Sport Business in the Department of Sport Business, International Hospitality, and Tourism Management in the Donald R. Tapia School of Business at Saint Leo University in Saint Leo, FL.


Third Edition | Paperback

The third edition of Ethics and Morality in Sport Management continues to examine the ethical concepts, principles, and issues in the administration and organization of sport that made the first two editions of this textbook so widely adopted. The book approaches the topics from four directions...


Second Edition | Paperback

Written for students with some exposure to economics concepts and analysis, Economics of Sport is ideal for a lower division elective course for economics majors, for master’s students in sport management, or for economics professors who are in the process of learning more about the sport...


Paperback

Diversity and inclusion have been constant, challenging themes in the American experience because we have long been a diverse nation. Within the realm of higher education, the foremost goal of this nation’s colleges and universities is to provide the best possible learning environment for all...

Dr. Clement joined the West Virginia University Sport and Exercise Psychology and Athletic Training programs as an Assistant Professor in 2008. He teaches undergraduate sport and exercise psychology courses and graduate athletic training courses. Dr. Clement is currently a Certified Athletic Trainer, a National Certified Counselor as well as an Association for Applied Sport Psychology Certified Consultant. Dr. Clement’s research interests span both Sport and Exercise Psychology and Athletic Training. More specifically he is interested in professional issues in sport psychology and athletic...

Pages