FiT Publishing

As financial and sustainability pressures placed upon collegiate athletic programs grow, it is important to understand all revenue generation areas, which include luxury suites. However, while suite finances are readily available on American professional sports, the opposite appears true for collegiate sports. As the first empirical investigation on the pricing of college suites, this study aimed to contribute to the limited literature on luxury suites and help better understand the luxury suite market. Multiple regression analyses were used to develop two significant models that estimated...Read more

 DeSchriver and Jensen (2003) and Gerrard, Parent, and Slack (2007) have performed valuation studies of North American sport venue naming rights agreements, focusing on professional sport team stadia. No empirical research exists that solely examines the values of collegiate sport venue naming rights. This study attempts to fill that void, utilizing a hedonic pricing model. Naming rights agreements for 44 venues in which an NCAA Division I football or basketball team was the primary tenant were identified. Based on the literature, a final model consisting of eight explanatory variables...Read more

Although May 24, 2010, was like most spring days in Florida—pleasantly mild and partly sunny—the Florida Supreme Court’s actions that day undoubtedly made the National Collegiate Athletic Association (NCAA) and its members feel as if they were trapped in the “dog days of summer”: stifling hot and humid. With one decision, the landscape of college sport had been altered, although most fans and intercollegiate athletic administrators are still not aware of the implications of the court’s decision for the future forecast.Read more

Service quality has been recognized as a strategic tool for improving organizational performance. Many non-profit organizations have taken a market-based approach to fundraising, which enhances the importance of service excellence. The purpose of this investigation was to examine donor perceptions of service quality in college athletics. First, an adapted version of Sargeant’s (2001) non-profit service quality instrument was examined to assess its appropriateness within the context of college athletic donors. Confirmatory factor analysis (CFA) and validity and reliability analyses provided...Read more

The current investigation examined sport type differences in eight fan motives: escape, economic (i.e., gambling), eustress (i.e., positive arousal), self-esteem, group affiliation, entertainment, family, and aesthetics. Participants (final sample N = 886) completed a questionnaire packet assessing their level of fandom and motivation for consuming one of 13 target sports: professional baseball, college football, professional football, figure skating, gymnastics, professional hockey, boxing, auto racing, tennis, professional basketball, college basketball, professional wrestling, and golf...Read more