Articles in this issue:

• Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective

  Eric M. Hungenberg

  Mark A. Slavich

  and Ricardo R. Cayolla

• Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

  Deokkyung Ock

  Yongjin Hwang

  and Seomgyun Lee

• Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory

  Jin Woo Ahn and Joon Sung Lee

• The Emotional Experiences of Fantasy Sports Participants

  Luke Wilkins

  Ross Dowsett

  Zoella Zaborski

  Laura Scoles

  Noel Kinrade

  Minh Huynh

  and Peter M. Allen

• Does a Professional Sport Team’s Corporate Social Responsibility (CSR) Initiative Increase Fans’ Trust in the Team and CSR Participation Intention? A Moderated Mediation Model

  Young Suk Oh

  Skye G. Arthur-Banning

  Yoseph Mamo

  and Weisheng Chiu

• Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach

  Bianca Lizelle Frost

  Elizabeth Ann du Preez

  and Yolanda Jordaan