SMQ Editorial Board
New York University
Brianna (Bri) Newland is an Associate Professor and Academic Director for Undergraduate Programs in the Tisch Institute for Global Sport at New York University. Newland's research interest explores active sport event tourism, with a specific focus on leveraging opportunities for the event and destination. She also conducts research in the area of sport development, examining the effects of sport delivery on sport participation across the lifespan. Newland has published her research in Sport Management Review, Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport & Tourism, Journal of Vacation Marketing, and Event Management among others. She has worked in conjunction with industry partners such as FOX Sports, Vacation Races, Monumental Marathon, Triathlon Australia, USA Triathlon, among others. Her research and consultancy work has offered marketing, management, and leveraging solutions to sport events and organizations, NGBs, and other government agencies, helping improve and enhance business outcomes.
Yong Jae Ko
University of Florida
Yong Jae Ko is a Professor in the Department of Sport Management at University of Florida. His primary research interest is sport consumers’ decision-making process, focused on their socio-psychological variables such as attitudes, perceptions (e.g., quality and value), and beliefs about sport organizations and brands in a variety of business segments, such as sponsorship, endorsement, branding, e-business, and nonprofit business sector. The overriding goals of his research include: (1) to develop an improved theoretical understanding of sport consumers’ decision-making processes through innovative and interdisciplinary research, and (2) to provide strategic directions and solutions for a variety of marketing issues in the sport industry.
He has authored or co-authored over 110 refereed research manuscripts and has made over 200 presentations in these areas. His studies have been published in top-tier peer-reviewed sport management journals (e.g., Sport Marketing Quarterly, Journal of Sport Management, Sport Management Review, and International Journal of Sports Marketing and Sponsorship) and relevant premier journals related to these lines of research (e.g., Nonprofit and Voluntary Sector Quarterly, Psychology and Marketing, Journal of Brand Management, and Managing Service Quality). Ko has been involved in a collection of grant-funded and consultancy projects worth over $1.2 Million, and has worked in conjunction with industry partners such as the United Way, Korean Ministry of Culture and Tourism, Korea Sport Promotion Foundation, World Taekwondo Federation, and ESPN Magazine.
University of Massachusetts Amherst
Matthew Katz is an Associate Professor of Sport Management in the Mark H. McCormack Department of Sport Management, Isenberg School of Management, at the University of Massachusetts Amherst. Katz earned his PhD from the University of Texas at Austin in 2014 and joined the Isenberg faculty in 2015. He was named the Dean’s Research Faculty Fellow in 2021 and currently serves as the Undergraduate Program Director for the McCormack department. He researchers sport consumer behavior with a particular focus on fan-to-fan relationships and the influence of fan networks. He was named a North American Society for Sport Management Research Fellow in 2018 and won the Isenberg Outstanding Research Award in 2020. He teaches sport marketing at the undergraduate and graduate levels along with sport history, and won an Isenberg Teaching Excellence award in 2019. Katz serves on the NASSM Executive Committee as a Member-at-Large.