SMQ Open Access
Measuring Sponsorship Effectiveness: Designing an Alternative Approach
by Gashaw Abeza, Benoit Seguin, Peter Carton, and Susan Holland
(Published online September 2020)
The Rio 2016 Olympics: Analyzing Rule 40’s Moment to Shine
by Johh Grady
by Daniel C. Funk, Daniel F. Mahony, and Lynn Ridinger
(Vol. 11, No. 1, 2002)
Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty
by Daniel F. Mahony, Robert Madrigal, and Dennis Howard
(Vol. 9, No. 1, 2000)
Creating and Fostering Fan Identification in Professional Sports
by William A. Sutton, Mark A. McDonald, George R. Milne, and John Cimperman
(Vol. 6, No. 1, 1997)
Last modified: : Wednesday, January 4, 2023 - 09:56