Understanding Fundraising in Sport: The Conceptual Approach

Willaim F. Stier

At no time in the history of our country has the world of sport been faced with as many problems as it faces today. Similarly, at no other time have American sports--at all levels--undergone as much change as they have in recent years and are, in fact, currently experiencing (Fox, 1990). The purpose of this article is to provide a conceptual framework of sport fundraising as well as to examine selected factors that can have a significant impact upon such fundraising efforts.