At no time in the history of our country has the world of sport been faced with as many problems as it faces today. Similarly, at no other time have American sports--at all levels--undergone as much change as they have in recent years and are, in fact, currently experiencing (Fox, 1990). The purpose of this article is to provide a conceptual framework of sport fundraising as well as to examine selected factors that can have a significant impact upon such fundraising efforts.