This study investigates the differences between groups of golfers on the factors and attributes thought to influence their choice intentions to play public golf courses. MANOVA was employed to investigate whether an overall significant difference exists between the low-intentions-to-return group of golfers and high-intentions-to-return group of golfers. In addition, the high-intentions-to-return group of golfers rates multiple attributes significantly higher than does the low-intnetions-to-return group of golfers.