An Analysis of Prize Money and Domestic Television Coverage in Men's and Women's Professional Tennis

Rosemary Wagner

Women's professional tennis has grown dramatically since the 1970s. Marked by several key events, that growth is noticeable in number of events, amount of prize money, and television coverage. When compared to men's tennis or to women's golf, though, women's tennis has disadvantages. These may affect how well women's tennis can market itself.