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Athletes as Product Endorsers: The Effect of Gender and Product Relatedness

Thomas Boyd
Matthew D. Shank

    Explored Concepts: 

  • gender
  • sponsorship

Journals

  • International Journal of Sport Finance
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  • Sport Marketing Quarterly
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© 2015 West Virginia University. West Virginia University is an Equal Opportunity/Affirmative Action institution.
Last updated on March 23, 2015.

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