This study was designed to examine the influence of TV and radio broadcasting on the attendance of NBA games from four perspectives: (a) chosing between attending a home game and watching the game on TV, (b) watching away games on TV, (c) using cable TV sports channels, and (d) listening to games on radio. A random sample of spectators (N = 861) from six second half 1993-1994 season home games of a major Western Conference NBA team responded to a survey conducted in the arena prior to each game. Chi-square, t-test, and coorelational analyses indicated that TV broadcasting of home games would decrease attendance; TV broadcasting of away games would increase attendance; cable TV access would not affect attendance; and radio broadcasting of games would increase attendance.