Industry Segmentation Theory and the Sport Industry: Developing a Sport Industry Segement Model

Brenda G. Pitts
Lawrence W. Fielding
Lori K. Miller

The purpose of this study was to apply industry segmentation theory to the sport industry and to develop a sport industry segment model. Porter's (1985) theory of industry segmentation was applied. Traditional and contemporary definitions of sport products were used. The results produced three sport industry segments: sport performance, sport production, and sport promotion. In addition, product variety categories and buyer types were identified in each segment.