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Naming Rights Agreements: Dream Deal or Nightmare?

Anita M. Moorman

sport marketing and the law

    Explored Concepts: 

  • sport marketing and the law

Journals

  • International Journal of Sport Finance
    • IJSF Sales & Subscription
    • About IJSF
    • IJSF Submission Guidelines
    • IJSF Editorial Board
  • Sport Marketing Quarterly
    • SMQ Open Access Articles
    • SMQ Sales & Subscription
    • About SMQ
    • SMQ Editorial Board
    • SMQ Submission Guidelines
  • Best Practices for Ethical Conduct

Book Topics

  • Coaching & Performance Science
  • Exercise Science
  • Sport Leadership & Management
  • Sport and Cultural Studies
  • Sport, Exercise & Performance Psychology
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© 2015 West Virginia University. West Virginia University is an Equal Opportunity/Affirmative Action institution.
Last updated on March 23, 2015.

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