On Second Thought … Recent Decisions Continue to Reshape Intellectual Property Landscape, pp. 176-179

Steve McKelvey
John Grady

“Sport Marketing and the Law” column of Sport Marketing Quarterly—have, through the appellate process, produced new decisions warranting attention from legal and sport marketing scholars and practitioners. These recent decisions have the potential to reshape certain aspects of sport marketing practice and reflect litigation trends of which savvy sport marketers should be aware.