The Service Quality Expectations in Private Sport and Fitness Centers:A Reexamination of the Factor Structure
Because of the increasing competition of the sport and fitness private sector raises demands for services of better quality, providers must be able to identify and meet the expectations of the targeted consumers. This study has employed exploratory factorial analysis to reexamine the underlying structure of the quality excellence of sports centers (QUESC) instrument suggested by Kim and Kim (1995), which measures service quality expectations of consumers of sports and fitness centers.