Sport Management and Marketing via the World Wide Web

Lisa Delpy
Heather A. Bosetti

The purpose of this paper is to inform sports managers and marketers of the importance of the World Wide Web marketplace. The Internet and World Wide Web are growing at a rapid pace. This media presents an unparralleled opportunity to reach sports fans worldwide at a fraction of traditional advertising costs. This paper shall demonstrate to the sports manager and marketer the importance of leveraging this expanding market and provide tips on how to do so. Specific applications for both business and academic sport managers and marketers include ticket sales and sport event registration, merchandise sales, sponsorship sales, public relations/sport information, market research, fund-raising, sport tourism, scouting, athlete representation, broadcasting, sporting goods marketing, and classroom applications for professors and students.