Can the local newspaper simply show up at a post-season high school football game, set up a video camera and live stream the entire game on its website … all under the banner of the First Amendment? That was the crux of the issue in a federal court case decided this past summer (WIAA v. Gannett Co., 2011). At stake was the ability of the Wisconsin Interscholastic Athletic Association (WIAA), the governing body for middle and high school athletics in the state of Wisconsin, to exclusively sell the video rights to its post-season tournament games.