The Use of a Two-Stage Survey Design for Gathering Data From People Who Attend Sporting Events
Gathering information from and about fans who have attended a sporting event presents a severe data collection challenge. This paper describes a survey method that facilitates the collection of good-quality data and divides the process into two distinct stages. Stage I requires an initial contact resulting in the respondents' agreeing to be surveyed. Stage 2 involves the actual interview. One application of the method generated an 84% response rate. The method is discussed with respect to futher modifications required to fit specific situations.