We Got Next-Next What? An Evaluation of the Effectiveness of the WNBA Tag Line and a Case for Sport Marketing Research

Elizabeth L. Shoenfelt
Allison E. Maue
Eric B. Hatcher

For its inaugural season the Women's National Basketball Association (WNBA) adopted the tag line We Got Next. This phrase, commonly heard on playground basketball courts around the country, would appear to be the perfect tag line for the new basketball  ...