Articles in this issue:

  • Hansol Hwang
    Hyejoo Yang
    Antonio S. Williams
    and Paul M. Pedersen

    The purpose of this study w as to develop a g ratification model to encompass the motivations and us age patterns involved with sport team mobile apps. The hypotheses were tested by a structural equation modeling with single-group and multiple-group (i.e., age and gender) levels. The results indicated that of the 11 motivational factors, seven (i.e., Information Seeking, Convenience, Economic Incentives, Entertainment, Fantasy, Curiosity, and Parasocial) directly influenced Continuance Intention. The findings also revealed some moderating effects—exerting the relationship between...Read more

  • Nels Popp
    Jason Simmons
    Stephen L. Shapiro
    T. Christopher Greenwell
    and Chad D. McEvoy

    The purpose of the current study was to examine the attributes most influential in consumers’ online ticket buying experiences. Using conjoint analysis, eight scenario profiles were created in order to gauge fan preferences when purchasing sport event tickets online. Attributes included (a) timing of ticket purchase, (b) seating availability, (c) price fluctuations, (d) associated fees, (e) number of pricepoints, (f) fraud risk, and (g) price valuation assessment. Data were collected from 469 attendees at a major sport event and part worths for each attribute were calculated to determine...Read more

  • Benjamin Larkin
    Ryan Spalding
    and Taesoo Ahn

    Along with the growth of fantasy sport has come a slew of research on how participation in the activity affects traditional fan behavior. The current study extends this line of literature by investigating how participation in fantasy sport impacts fans’ perceptions of players. Specifically, through an application of cognitive miser theory, we argue that fantasy sport participants, as well as highly identified fans, are susceptible to a fantasy judgment bias, wherein players are assessed more from the perspective of their fantasy sport performance than actual on-field performance. Using...Read more

  • Sylvia Chan-Olmsted and Dae Hee Kwak

    Previous research suggests that fantasy sport users are avid sport fans and therefore consume more content from media. With a rapidly changing media environment and consumers’ viewing habits, this study sought to investigate the role of playing fantasy sport on sport media consumption across both traditional and new media platforms as well as the type of social media usage before, during, and after the sporting event. Data from a national consumer panel representative of the US adult population (N = 615) showed that fantasy sport consumption enhances the level of media consumption across...Read more

  • Hyunwoo Kim
    Byungik Park
    Choonghoon Lim
    and Jisuk Chang

    The purpose of the current study was to investigate the effect of power state, level of social exclusion, and the individual characteristic of need for uniqueness on consumption choice between viewing Major League Baseball (distinctive option) and the South Korean baseball league (general option) as well as viewing attitudes toward the general option. Binary logistic regression and 2 (power state: high vs. low) x 2 (social state: inclusion vs. exclusion) x 3 (NFU: high vs. medium vs. low) ANOVA were used to test the study hypotheses. Results indicated that first, the need for uniqueness (...Read more

  • Kyungyeol Anthony Kim and Kevin K. Byon

    The purpose of this study is to examine the negative effects of spectator dysfunctional behavior (SDB) on other spectators’ anger, rumination, and revisit intention. More specifically, in Study 1, we show that SDB (vs. spectator normal behavior [SNB]) elicited other spectators’ anger and reduced revisit intention. Anger significantly mediated the relationship between SDB (vs. SNB) and revisit intention. The negative effects of SDB and anger on revisit intention became positive as team identification increased. In Study 2, we demonstrate that rumination regarding SDB incidents evoked focal...Read more