SMQ Open Access
Open access articles are posted on this page for full access.
-
Measuring Sponsorship Effectiveness: Designing an Alternative Approach, by Gashaw Abeza, Benoit Seguin, Peter Carton, and Susan Holland, (Published online September, 2020).
-
The Rio 2016 Olympics: Analyzing Rule 40’s Moment to Shine, by Johh Grady.
-
Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support, by Daniel C. Funk, Daniel F. Mahony, and Lynn Ridinger, (Vol. 11, No. 1, 2002).
-
Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty, by Daniel F. Mahony, Robert Madrigal, and Dennis Howard, (Vol. 9, No. 1, 2000).
-
Creating and Fostering Fan Identification in Professional Sports, by William A. Sutton, Mark A. McDonald, George R. Milne, and John Cimperman, (Vol. 6, No. 1, 1997).