Articles in this issue:

• Sports Marketing and the Internet: It's a Whole New Ball Game

  Lynn R. Kahle

  Carla Meeske

  This special issue of Sport Marketing Quarterly describes several aspects of the Internet. It has quickly grown in importance as a medium of the future. Many features of the Internet fit well with characteristics of sport business. Both big business and small clusters of sports participants can benefit from the Internet. Papers in the special issue explore business viability of the Internet, aspects of consumers and consumer behavior, business strategy, and characteristics of new media.Read more

• Internet Users: How to Reach Them and How to Integrate the Internet into the Marketing Strategy of Sport Businesses

  Marc Duncan

  Richard M. Campbell

   Advances in media technology have driven the sport industry in the 20th century and will continue to do so in the future. In the 1990s, the Internet has emerged as the latest technological advancement for sport managers to utilize in their marketing plans., The purpose of this paper is to describe the common attributes of Internet users and the functions the Internet can perform for sport businesses. It also explains approaches to integrating this medium into a firm's marketing strategy for reaching these potential customers. Finally, a brief overview of the problems...Read more

• Journal Update: April-June, 1998

  Dan Covell

  This column is designed to provide sport marketing academicians and practioners with brief descriptions of professionally relevant articles culled from a broad range of publications. Articles are arranged by subject matter, and listed alphabetically by author. Information regarding subscriptions and the acquiaition of back issues can be found at the end of the column.Read more

• Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online

  Nigel Pope

  Mark Brown

  Edward Forrest

  This paper presents the results of an examination of perceived risk and consumer intention to purchase online sport product. Three sport product types were examined: personal sporting goods, team merchandise, and event tickets. The research found that although product type, purchase decision involvement, and Internet involvement had no effect on online purchase intentions, both gender and innovativeness did. Similarly, the genders and high and low innovators were discriminated between by different risk constructs. Implications for management are discussed and limitations of the research...Read more

• An Examination of Sport Web Sites and the Opinion of Web Employees Toward the Use and Viability of the World Wide Web as a Profitable Sports Marketing Tool

  Robert J. Caskey

  Lisa A. Delpy

  Despite its widespread use and acceptance, the World Wide Web has yet to produce a consistently profitable revenue model for most site proprietors. Broadcasting some of the most popular and well-trafficked sites on the Web, the online sports segment typif ...Read more

• Television and Internet Convergence: Implications for Sport Broadcasting

  Paul Turner

  Television plays an integral part in the lives of most people around the globe. It provides significant revenue to major sporting leagues and international event organizers, while enabling people throughout the world to experience the dramas and contests  ...Read more