Why do nonparticipants anticipate that they will or will not engage in sports (e.g. jogging, biking, swimming, and basketball) in the future? The research discussed here takes the approach used in the study of risky sports (e.g. diving, gliding, and mountain climbing) to predict the future probability of an initiation of a number of sports. The approach links four anticipated benefits (thrill, adventure, satisfaction of curiosity, and enhancement of social standing) to the future probability of sport consumption. Data from a study of the general population in Israel mostly supported the study hypotheses.