FiT Publishing

The sport business industry is vast and diverse. Today’s students are tomorrow’s professionals, and it is immensely important for these students to attain the contemporary knowledge necessary to operate successfully in an ever-growing industry. Like no other textbook in the field, Fundamentals of Sport Business Marketing 5th Edition covers the practical and theoretical framework necessary for students to understand, and professionals to market any sport-related business in a global economy.

Coaches are continually searching for ways to gain the edge over their opponents. They work tirelessly to get their athletes in top physical condition, to develop their physical skills, and to implement successful routines and strategies for their teams. This physical training develops the athlete’s outer edge—the peak physical performance advantage over their opponents. But as most coaches realize, athletes also need an inner edge to perform successfully.

Ethics and morality are generally viewed as critical areas in contemporary sport and need not be limited to such topics as sportsmanship, the use of performance-enhancing drugs, violence and cheating. Those in sport management are responsible for addressing ethical and moral questions pertaining to professionalism, equity, legal and financial management, personnel concerns, governance and policies, league and franchise issues, and matters of social justice associated with all aspects of sport.

Intercollegiate sport has historically been a source of frustration for and discrimination against African American athletes, coaches, and athletic administrators, and yet is a place of courage and achievement for those who have been given the opportunity to play, coach, and administer college sports. However, for full opportunity and equality to be achieved for African Americans in college sports, a number of issues must still be resolved.

As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry.

Human resource management is one of the most important components of business operations in any organization, and sport and recreation programs are no exception. This textbook provides the framework and principles necessary for undergraduate and graduate students to develop, implement, and maintain the human resource strategies and practices that are essential in managing a sport, recreation or athletics program, from community and youth centers, to intramural collegiate and professional sports.

The fourth edition of Psychological Bases of Sport Injuries brings together a diverse and global collection of expert chapter authors to provide insight into the complex intersection of sport psychology and sport injury research.

Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. Counseling and Psychological Services for College Student-Athletes, Second Edition, weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners.

Globalization affects every industry today—including sport.  Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been.  Sport Governance in the Global Community addresses many of the issues that cause this complexity:

•    International governance structures that shape sport throughout the world;

•    The organization and development of both professional and amateur sports internationally;

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.