Recently Published Journals

• The International Journal of Sport Finance (IJSF)

  August, 2024

  Volume: 19

  Issue: 3

  Current Issue

  The International Journal of Sport Finance (IJSF)

  Articles in this issue:

  • A Note on Externalities and Revenue Sharing in Sports Leagues
  • The Effect of Endorsers’ Sports Results on Their Sponsors’ Performance: The Shark Fin Effect
  • It Takes Two to Tango: Assessing UFC Entertainment Through Fight of the Night Bonuses
  • Optimal Strategies in the Penalty Kick Game in Soccer: A Model That Allows Players to Wait

• Sport Marketing Quarterly (SMQ)

  September, 2024

  Volume: 33

  Issue: 3

  Current Issue

  Sport Marketing Quarterly (SMQ)

  Articles in this issue:

  • Franchise Ownership as Individual-Level Sport Brands: Exploring a Digitally Intermediated Process Model
  • Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement
  • Exploring Fans’ Experience of Toxicity in Women’s Sport Social Media Communities
  • Contextualizing Fans’ Divergent Experiences of Sport Activism Through a Social Identity Threat Lens
  • The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment
  • Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands