Recently Published Journals

• The International Journal of Sport Finance (IJSF)

  January, 2025

  Volume: 20

  Issue: 1

  Current Issue

  The International Journal of Sport Finance (IJSF)

  Articles in this issue:

• Sport Marketing Quarterly (SMQ)

  December, 2024

  Volume: 33

  Issue: 4

  Current Issue

  Sport Marketing Quarterly (SMQ)

  Articles in this issue:

  • Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective
  • Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow
  • Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory
  • The Emotional Experiences of Fantasy Sports Participants
  • Does a Professional Sport Team’s Corporate Social Responsibility (CSR) Initiative Increase Fans’ Trust in the Team and CSR Participation Intention? A Moderated Mediation Model
  • Factors Driving Virtual Running Event Participation: A CHAID Segmentation Approach