Articles in this issue:

  • Dr. James J. Zhang
    Dennis W. Smith

    This study was designed to examine the influence of TV and radio broadcasting on the attendance of NBA games from four perspectives: (a) chosing between attending a home game and watching the game on TV, (b) watching away games on TV, (c) using cable TV sports channels, and (d) listening to games on radio. A random sample of spectators (N = 861) from six second half 1993-1994 season home games of a major Western Conference NBA team responded to a survey conducted in the arena prior to each game. Chi-square, t-test, and coorelational analyses indicated that TV broadcasting of home games...Read more

  • William A. Sutton
    Mark A. McDonald
    George R. Milne
    John Cimperman

    In the 1980's sports fans became accustomed to player free agency while in the 1990's these same fans have had to come to terms with franchise free agency. While some cities lose their professional sport franchises, others enjoy sell-outs, and lucrative ...Read more

  • John Nauright

    Public ownership has been the preferred model of organization of Australian sport. Some sports have private franchises and some have experimented with different levels of privitization, but the single most powerful challenge to public ownership has come ...Read more

  • Lori K. Miller
    Lawrence W. Fielding

    The purpose of this study was to identify the ticket distribution practices of professional sport franchises. NBA, NFL, NHL, and MLB franchises were surveyed (n = 113) regarding the use of ticket distribution agencies, which agencies were used, and the advantages and disadvantages of ticket distribution agencies. The results were used, in combination with existing literature, to ascertain the successful strategies employed by ticket distribution agencies that have created for the ticket industry a sustainable competitive niche. The study also looked at customer discontent emanating from...Read more

  • Mary Elizabeth Mazzeo
    Jacquelyn Cuneen
    Cathryn L. Claussen

    Because collegiate-logoed merchandise generates significant revenue, many vendors (licensees) are investigating the feasibility of producing collegiate memorabilia. Logo owners (institutions, bowl committees, and so forth) assume minimal commercial risks in collegiate merchandising. Most of the financial risks are assumed by licensees, who may find the collegiate licensing realm to be more imposing than suspected due to diverse licensing procedures and financial expectations of individual institutions. This study described characteristics of selected collegiate retail licensing programs...Read more

  • Peter J. Graham

    Pre-1996 Ambush events preventative measures Deleware's football lottery Nike American Express Coca-Cola Pepsi-Cola US Postal Service USPS Mobil ACOG Fugi Banque Nationale Federal Express billboards ...Read more

  • Tracy L. Schoenadel

    Media revenues The importance of media revenues Major Professional Sport LeaguesRead more