Articles in this issue:

• Computers, the Internet, and Marketing College Athletics

  Paul V. Farrell

  Daniel J. McCann

  home pages of athletic programs computer technology er-related issues ...Read more

• Measuring the Economic and Fiscal Impacts of State High School Sport Championships

  Douglas M. Turco

  Host community leaders and private sector sponsors often judge the worthiness of a sporting event by the size of its financial contributions to the local economy. This article describes the methods used to measure the direct spending and subsequent local tax revenues generated by a state high school sporting event. Specifically, spending by non-resident spectators at the 1994 Illinois High School Asociation (IHSA) State Girls Basketball Championships was determined and applied to State of Illinois gross receipts and lodging tax rates to determine fiscal impacts.Read more

• Factors Affecting Methods Used by Annual Giving Programs: A Qualitative Study of NCAA Division I Athletic Departments

  James S. Hall

  Daniel F. Mahoney

  The importance of having a successful annual giving program has increased for most NCAA Division I schools. The current study focused on (a) the various methods used within annual giving programs, (b) the environmental factors that may influence the annua ...Read more

• Negative Influence of Market Competitors on the Attendance of Professional Sport Games: The Case of a Minor League Hockey Team

  James J. Zhang

  Dennis W. Smith

  Dale G. Pease

  Elizabeth A. Jambor

  Through identifying market competitors of a minor league professional hockey team, this case study was designed to test the hypothesis that substitute forms of entertainment and other sport attractions would negatively affect the attendance of a sport tea ...Read more

• Determining Costs and Forecasting Profits for a Multilogoed Collegiate Memorabilia Poster: A Profitability Study in New Product Development

  Mary Elizabeth Mazzeo

  Jacquelyn Cuneen

  Cathryn L. Claussen

  This study constitutes a profitability analysis (in abridged form) for an original collegiate memorabilia product (viz., collegiate bowl game poster). Analyses addressed business environmental conditions to determine whether or not it was possible to make a profit by creating, producing, and marketing six individually targeted posters that contained the logos of several different collegiate institutions and three bowl games. This study shows the process of market, (a brief summary of) technical, and (summary) financial analyses commonly used to evaluate market and production conditions and...Read more

• Sport on Television: A Study of the Australian Football League Television Rights

  Paul Turner

  David Shilbury

  The purpose of this study was to determine the revenue generated from the telecast of a major sports league. Three rounds of Australian Football League (AFL) matches were reviewed providing an inventory of advertisements. This information was analyzed to determine the value of the advertising revenue generated through the telecast of Australian Rules Football. Total revenue generted from the sale of the advertising space for the Melbourne metropolitan market was determined. Results indicate that potential earnings in excess of $AUD 32 million from Melbourne advertising sales during the...Read more