In September 2001, under the leadership of Editor Brian Crow (Slippery Rock University) and Associate Editor Cheri Bradish (Brock University), Sport Marketing Quarterly published its first case study. In its inception, the case study section was intended to publish “manuscripts … with very little empirical data, but with meaningful and timely information” and to share “cutting-edge marketing with a theoretical base that is significant and applicable to many segments of the sport industry” (Crow, 2001, inside front cover). Consistent with the mission of the journal, the audience for this section was sport marketing/management academicians, industry professionals, and students. Since then, and up until September 2011, a total of 39 case studies of varying scope and emphasis have been published in SMQ. Beginning in September 2005, under Editor Jacquelyn Cuneen (Bowling Green State University) and Associate Editor James Gladden (Indiana University—Purdue University Indianapolis), published case studies have been accompanied by teaching notes available on SMQ’s website.